October’s Best: A Dozen Fresh Perspectives on Conversions, Analytics, and Copywriting
BY
It’s Halloween. (Or yesterday was.)
That means marketers are well-entrenched in the 2013 holiday season. You’re reading this post at a critical junction where tomorrow, it’s going to be too late to prep for the busiest shopping days of the year. With this roundup, we’ll focus on what you need to hit the ground running.
Here are, in this marketer’s opinion, October’s best conversion, analytics, and copywriting articles (holiday procrastinator’s edition).
Conversion Optimization
1. 5 UX Hacks that Can Immediately Increase Revenue
Post by: Peep Laja via ConversionXL
These 5 changes will yield an instant boost in sales. Save order information, automate the ordering process, and save credit card data. Make shopping as simple as humanly possible. Your holiday shoppers will love you for it.
2. The Anatomy of a High-Converting Landing Page
Post by: Neil Patel via Quicksprout
With all the tools out there, creating a landing page is easier than ever. Even still, you need to resist the allure of a cookie cutter. Make sure to understand how each element works to showcase your products in the best light possible.
3. Cut the Crap: 6 Landing Page Conversion Killers and How to Avoid Them
Post by: Henneke Duistermaat via Unbounce
You’ve worked hard to create your landing pages, but for some reason, you’re not seeing the conversions that you expected. Make these changes as quickly as you can so that your holiday sales stay on track.
4. 2013 Top Ecommerce Websites Analytics Benchmarks
Post by: Visual Website Optimizer
‘No pain, no gain’ is the theme of this blog post. ClickTale recently released a study comparing the analytics of big and small e-commerce retailers. Here’s why SMBs need to roll up their sleeves.
Analytics
5. How to Use the New Google Analytics Advanced Segments
Post by: Kristi Hines via KISSmetrics
If you haven’t yet heard, Google Analytics has released a new tool for advanced segments. You can now create custom segments based on demographics, technology, date of first visit, and traffic sources. Christmas definitely came early this year.
6. Six Visual Solutions to Complex Digital Marketing/Analytics Challenges
Post by: Avinash Kaushik
For those who love frameworks and visuals, this blog post combines the best of both. These six venn diagrams will help you visualize some of the most pressing digital challenges.
7. The Resources You Need to Prove Your Marketing ROI [in Under 100 Words]
Post by: Corey Eridon via HubSpot
In 100 words, this blog post will overhaul your marketing analytics. Jam-packed with step-by-step instructions, Excel templates, and example PowerPoints, you and your team will have never looked this good. The holidays mean that you need to focus your energy on selling. Luckily, HubSpot made templates so that your analytics stay on track.
8. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics
Post by: Purna Virji via Search Engine Watch
Steadily, YouTube has been improving their analytics reporting over the last several months. Here is a step-by-step guide to help you study study the who, what, where, and why of your audiences.
Copywriting
9. How to Craft Your Email Campaigns
Post by: Oliver Mosier via NewsCred
Your email campaign is just one click away from complete and total disaster. Here is a step-by-step guide to ensure smooth sailing during these mission-critical Q4 months.
10. Is Branded Content Protected by Fair Use?
Post by: Kyle Monson via The Content Strategist
The lines between brands and journalism are blurring. Here is a deep dive into the eyes of the law.
11. Mobile Ecommerce Copywriting
Post by: Joanna Wiebe via Copyhackers
The title of this post is quite misleading. It’s actually a crash-course to mobile conversions and ensures you’re building the path of least resistance with your customers. This holiday season, make sure that your mobile messaging is awesome.
12. Are you Unknowingly Using Bait-and-Switch Marketing?
Post by: Christina Gillick via CrazyEgg
Bait-and-switch techniques have been made illegal through a variety of consumer protection acts. Make sure that your web copy doesn’t fall into these traps that will, inevitably, make your customers very unhappy. Especially during the holidays, nobody wants a lie.
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